Selling a home is a major financial decision, and one that can really pay off with the help of a dedicated agent. For many homeowners, the costs of real estate marketing can seem daunting - staging and photography, advertising, print materials and signboards all add up. Is it worth it? In this blog, we’ll explain why investing in marketing is the right move for your property sale.
In today’s online marketplace, high-quality images are one of the most important elements of real estate marketing. Professional photos of an immaculate, light-filled and beautifully presented home attract more attention and encourage people to come and see the house for themselves. More interest also equals more competition between buyers, which can make a significant difference to your final price.
Listings on property platforms like Domain, Realestate.com.au, and others come with fees, depending on how long the listing runs for and whether you opt for extras. Social media advertising on platforms like Facebook and Instagram can also boost visibility and find buyers who aren’t actively searching on the property portals.
Social media ads and targeted email campaigns can focus on specific buyer demographics, such as first-time buyers, investors or families, and ensure that you’re spending marketing dollars on the people most likely to purchase your property.
Video tours, virtual walkthroughs, and drone footage have all become increasingly popular, especially for high-end properties. In the Northern Beaches, it’s about the beautiful surroundings as well as the property, and our marketing will showcase the incredible beauty, which translates into greater interest from buyers.
Our online marketing often includes drone images of the area, showcasing its location and proximity to local schools, shopping areas and express city bus lines. These help potential buyers to really understand the property and what it offers, and feel more confident to make a strong offer.
If your property is empty we will often advise furnishing it. Our stylists have the skills to emphasise a property’s best features, create a welcoming atmosphere and really define its spaces. Buying a home is an emotional decision as well as a financial one, and this is why we will always advise people to consider having their property styled.
Even if it’s not empty, we will give styling advice. When people step into your home, we want them to form an instant connection to it, to feel like it is ‘theirs.’ What this means in practice is turning a family home into more of a blank slate that a potential buyer can imagine themselves living in. By clearing away things like family photos, dog beds and toothbrushes, it’s easier for people to feel that they are walking into their new home and not a stranger’s private space.
While staging is an additional cost, it can have a significant impact on the sale price and time on market, especially for higher-end homes.
Yes, digital marketing has taken the lead, but traditional print advertising like brochures, flyers, signboards and newspaper listings can still be a part of a comprehensive marketing plan, particularly for higher-end properties. If you’re selling at auction, additional marketing is usually required to promote the auction event, including signage.
From experience we know that effective marketing and increased exposure can dramatically improve your chances of selling a property faster and for a higher price. Staged homes, for example, often sell for more than unstaged homes. Additionally, properties with high-quality photos, virtual tours, and strong online exposure tend to generate more interest.
You can’t sell a secret - the more people who see your property, the more likely you are to find the right buyer. Professional photos and videos make your listing stand out, especially on popular property websites where thousands of listings can easily blend together.
Homes that are marketed well also tend to sell faster. By showcasing a property’s best features and making it easy for buyers to picture themselves living there, you can reduce the time your house sits on the market. This is particularly important when you need a reasonably fast sale to enable you to move on to your next chapter.
The extent of your marketing investment also depends on your property type and goals. A luxury home or a property generally means higher marketing costs. For a lower-priced property, you might opt for a more streamlined approach. Understanding your goals and budget can help ensure that every dollar spent on marketing is an investment that yields a positive return.
We will always assess your property and advise on the best marketing strategy to maximise exposure and sale price, because we know that the right marketing strategy can mean the difference between a quick sale at a good price and a prolonged listing with lower offers.
Get in touch with the team at LJ Hooker Mona Vale today. We’re here to help ensure your property stands out and attracts the right buyers, and we can talk you through a marketing strategy that will work for you.